When you RIP open a Z.N.E., you UNLEASH what you were born ready for.
The standout product feature of the Z.N.E. jacket was a fast-release zipper openable by only one hand. Knowing the hunger for innovation and novelty Chinese consumers have, we saw an opportunity to connect this to our stylish athletes. A single-minded focus on the unique product feature of the fast-release zip to make the product stand out in consumer minds.