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TBWA x HEATTECH coorperated with Tokyo artist DAITO MANABE, visual artist and creative programmer Raven Kwok, and singer AKINI JING to perform ThermoArt for UNIQLO HEATTECH.
It uses the squares extracted from HEATTECH’s logo, to visualize thermal energy generated through the human body. It shows the transitional process of space getting filled and warmed up by heat. By interpreting “We Stay Warm Together” metaphorically, and including "kindness and compassion for each other" in the expression, it expresses the “good intentions and philanthropy" that accepts the kindness of others and is kind to those who need it.