The white paper explores how fashion trends have affected this influential audience to a greater extent in their life.
Beating thousands of applications from businesses around the world, the agency collective has made the list every year for the last five years.
TBWA\BOLT Shanghai, TBWA\China’s in-house social business lab that focuses on Gen Z has customized the Chinese New Year Game for Starbucks.
This year, we rolled out our special intern program ‘the Next Gang’ a little differently. All of their highlights and cheers with amazing content can be found in this wrap-up.
A perfect ending with impressive achievements for 2022 with 1 gold 1 silver and 3 bronzes.
This was TBWA's recognition for second year in a row.
TBWA\China Group has won 1 gold, 2 silvers and 1 bronze at the 2022 Greater China Campaign Agency of the Year Awards.
Invited by Digitaling, Greater China’s leading digital marketing platform, we share the behind story for Nothing But Sheer Joy, and how to maintain ‘joy’ as the core brand benefit.
We are looking for those who have critical thinking and continually disrupt the challenge!
We were awarded 1 Gold 1 Silver and 3 Bronzes among 1,745 entries.