Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.
Cannes Lions announces final jury members for 2019
TBWA\Shanghai has promoted Muriel Lechaczynski to managing director, from her role as managing partner.
TBWA\China has launched BOLT, a new production arm to focus on agile video production to cater to the growing need for fast, cost effective but high-quality video content.
The resurgence of TBWA as a creative force as an agency and network can be clearly witnessed in the China market, with TBWA\Shanghai topping this year's Campaign Brief Asia China Creative Rankings.
TBWA China Group has launched Q Lab, an in-house creative technology studio that will have the liberty to pursue its own clients in addition to the group's client portfolio.
Ronnie Wu, executive creative director, TBWA\Shanghai has been promoted to the role of chief creative officer, TBWA\China with immediate effect.
TBWA\Media Arts Lab Shanghai has appointed Kara Yang as managing director.
TBWA\Shanghai was crowned Agency of the Year at One Show Greater China, after becoming the most awarded agency of the night.