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Pirates in the News

We are ambitious - made up of movers and shakers within the industry, across culture, and beyond borders.
A joint exclusive interview with BMW x TBWA: Why Did They Win a Cannes Gold Lion
A joint exclusive interview with BMW x TBWA: Why Did They Win a Cannes Gold Lion

TBWA\China

Invited by Digitaling, Greater China’s leading digital marketing platform, we share the behind story for Nothing But Sheer Joy, and how to maintain ‘joy’ as the core brand benefit.

TBWA\China kicks off its 2022 intern program “The Next Gang”
TBWA\China kicks off its 2022 intern program “The Next Gang”

TBWA\Shanghai

We are looking for those who have critical thinking and continually disrupt the challenge!

TBWA is the winner of MAD STARS 2022
TBWA is the winner of MAD STARS 2022

TBWA\China

We were awarded 1 Gold 1 Silver and 3 Bronzes among 1,745 entries.

TBWA won GOLD Lions at Cannes Lions 2022
TBWA won GOLD Lions at Cannes Lions 2022

TBWA\China

Congratulations for the work with BMW China winning Gold and the work with adidas neo winning Bronze Lions.

TBWA\Asia Pacific was the Gold winner in Best Network (Asia-Pacific) for Campaign's Global Agency of the Year Awards
TBWA\Asia Pacific was the Gold winner in Best Network (Asia-Pacific) for Campaign's Global Agency of the Year Awards

TBWA\Asia

In China, we made the most of new platforms and shifts in consumer buying behaviours with the launch of The Convenience Store, an innovative ecommerce experience for BMW.

Meet CannesLions 2022 Juries in TBWA
Meet CannesLions 2022 Juries in TBWA

TBWA\China

Congratulations to our pirates Chen Mo and Gao Han selected to be part of the Design Lions and Film Craft Lions Shortlist juries in CannesLions 2022!

TBWA\Greater China CEO Joanne Lao has been invited to be the member of Nint Big Data Academy
TBWA\Greater China CEO Joanne Lao has been invited to be the member of Nint Big Data Academy

The Nint big data Academy was officially launched on March 21, in order to make up for the large vacancy of research institutions in the field of digital retail.

Ad Age Names TBWA Its A-List 2022 Network of the Year
Ad Age Names TBWA Its A-List 2022 Network of the Year

TBWA\China

The TBWA collective was recognized in the publication’s prestigious A-List feature for its creative product, new business growth and strong performance.

What's Next for Brands
What's Next for Brands

TBWA\Worldwide

TBWA found more minor and ordinary technological innovation trends in 2022 International Consumer Electronics Show.

“An Atypical Guide to Marketing on Bilibili” published by TBWA\BOLT China, together with OMG and OMD
“An Atypical Guide to Marketing on Bilibili” published by TBWA\BOLT China, together with OMG and OMD

Focusing on Gen Z users, the report zooms into 3 intertwined and symbiotic dimensions: Interpersonal Relationships, Language and Aesthetics, and Community Circles.