Invited by Digitaling, Greater China’s leading digital marketing platform, we share the behind story for Nothing But Sheer Joy, and how to maintain ‘joy’ as the core brand benefit.
We were awarded 1 Gold 1 Silver and 3 Bronzes among 1,745 entries.
In China, we made the most of new platforms and shifts in consumer buying behaviours with the launch of The Convenience Store, an innovative ecommerce experience for BMW.
Congratulations to our pirates Chen Mo and Gao Han selected to be part of the Design Lions and Film Craft Lions Shortlist juries in CannesLions 2022！
The Nint big data Academy was officially launched on March 21, in order to make up for the large vacancy of research institutions in the field of digital retail.
The TBWA collective was recognized in the publication’s prestigious A-List feature for its creative product, new business growth and strong performance.
TBWA found more minor and ordinary technological innovation trends in 2022 International Consumer Electronics Show.
Focusing on Gen Z users, the report zooms into 3 intertwined and symbiotic dimensions: Interpersonal Relationships, Language and Aesthetics, and Community Circles.